1934 Coalition Business Plan

The cornerstone of this plan is OCUL’s unwavering advocacy commitment to foster an environment where credit unions grow, and their unique model is protected and differentiated in a crowded and complex financial services market. Through this business plan, 1934 will provide strategic resources to expand advocacy capacity to better enable OCUL to champion Ohio credit unions so they can transform lives and communities.

Consumer Research

Sachs Media surveyed 1,500 Ohio residents to provide the League and its partners with practical, strategic, and audience-specific messaging guidance on high-stakes public affairs and public relations priorities. This research reveals a critical opportunity for credit unions in Ohio to correct widespread misperceptions, expand support for public deposit and community funds policies, and elevate trusted messengers.

Consumer Research Webinar

Watch the presented research findings on consumer sentiment towards credit unions in Ohio, focusing on public perceptions and misconceptions about credit unions and their services. The survey, conducted in July with 1,500 residents, aimed to inform advocacy messaging strategy for community funds access, also known as public deposits.
Emily Leite
Emily Leite Chief Advocacy Officer E: eleite@ohiocul.org
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