Haynes Circle: Know Your Data, Know Your Member: Growing Loans in a Digital World
December 7 at 10:00 am – 11:00 am
Credit unions used to learn of their members’ financial needs by talking with them during branch visits. But with the growing popularity of digital banking, it may seem like it’s harder to know what they want. Fortunately, the data your members generate is a roadmap to meeting their expectations. In this session, you’ll discover how data analytics can provide insights into member behavior, helping you improve your marketing results, enhance the experience you provide, and grow your loan portfolio.
Speaker: Chris Guild, CUNA Mutual Group
Chris Guild is the Director of Lending with CUNA Mutual Group. In this role he is responsible for leading leaders and managing an overall team of 22 lending resources, dedicated to serving the lending needs and growth of credit unions.