Haynes Circle Webinar: What Matters Now – Insights from TruStage’s Multicultural and Multigenerational Financial Needs Study

June 18 at 10:00 am11:00 am

Developing a successful multicultural business strategy (MCBS) can be challenging for credit union leaders. A deep understanding of your membership and communities through a multicultural and mutigenerational lens can help. Through an exploration of our 2022 What Matters Now research report, gain data, insights and action steps to help you understand the motivations, struggles, hopes and dreams of people across race, ethnicity and generation. The report was developed with a credit union focus and includes contributions from nearly 10,000 multicultural and multigenerational participants across the country, all with the goal of helping you advance your MCBS to better serve your members and surrounding communities.

Speaker: Opal Tomashevska, Director of Multicultural Business Strategy at Trustage

Opal is responsible for leading the development, direction, and execution of Multicultural Business Strategy (MCBS), helping Trustage and credit union partners understand multicultural consumers, identify business opportunities, develop action plans, and execute those plans to better serve more customers and generate substantial business growth. Opal joined Trustage in 2014 and brings 20 years of professional experience in trend analysis, facilitation, organizational development, community organizing, creative direction, multicultural marketing, inclusive research, and business leadership.

Opal won the TruStage Values in Practice (VIP) Award in 2017 for Inclusion. In 2020, she was named as one of Wisconsin’s 51 Most Influential Black Leaders by Madison 365 Media, and in 2022 she was awarded the Dominican Mission Distinguished Alumni Award from Edgewood College.  The Dominican Mission Award recognizes alumni who have demonstrated a commitment to social justice or a history of extraordinary volunteer experience in the community, country, or the world. Opal holds a Master of Science in Organizational Development from Edgewood College and a Bachelor of Science in Psychology from the University of Wisconsin-Parkside. Opal also holds a Credit Union Development Educator (CUDE) designation and serves as Vice President of the Lussier Community Education Center Board of Directors, Advisory Council Member for The Melanin Project, and Communications Director for the African American Credit Union Coalition (AACUC) Midwest Chapter Board.

Melanie Shaner
Melanie Shaner Director, Member Success E: mshaner@ohiocul.org
Contact Us