2026 OCUL Marketing Workshop
November 13 at 10:00 am
Register today!
It’s that time of year! The Ohio Credit Union League is once again hosting an in-person workshop for credit union marketers to gather, collaborate, and get creative to tackle what’s next.
K4 Marketing + Branding is our sponsor and site host this year. Get ready for a day of peer case studies, interactive presentations and an opportunity to practice building a brand in real time using K4’s large library of materials.
Cost: $125 – includes meals and all resources
Agenda: 2026 Marketing Workshop
9:30 a.m. Optional headshots (Sign up for a time here)
10:00 a.m. Welcome and opening remarks
10:15 a.m. Opening Presentation – From Introverted to Extroverted: Achieve’s Wild Journey to Show Up in the Community
Scott Nelson, Director of Marketing, Achieve Credit Union
Nick Hurst, Marketing & Community Relations Specialist, Achieve Credit Union
Your community can’t choose a credit union it’s never heard of. When we became Achieve Credit Union, few outside our membership knew our name. So we showed up at festivals, schools, chamber events, coffee shops, cinemas, and more. Many worked. Some flopped. Now four years later, Lorain County is telling us, “We see you everywhere.”
Without a plan and patience, community work becomes forgettable logo placements and frustrated staff. Scott and Nick will share practical lessons from Achieve’s wins (and whiffs!), how to pick the right events, cover them with a small team, and show your leadership the return.
11:00 a.m. Break
11:15 a.m. K4 Marketing + Branding Presentation
As credit unions expand branch networks, adopt new technologies, embrace new marketing channels, and increasingly rely on tools like Canva and AI-generated content – maintaining brand consistency across every touchpoint becomes more challenging. Through real credit union case studies – this session explores how marketing + branding, architecture + design, and technology work together to create one cohesive member experience from brand to branch.
12:00 p.m. Interactive Project Explained
12:15 p.m. Lunch & Headshots (Sign up for a time here)
1:00 p.m. Interactive Project
2:00 p.m. Interactive Project Presentations
2:15 p.m. Keynote Speaker: Kendra Ramirez, KR Digital Agency
AI is changing how marketers work, create, and get found. In this interactive session, we’ll explore practical ways credit union marketers can put AI to work today. Learn how to build member personas to test marketing materials and brand messaging, improve your visibility in AI search through Answer Engine Optimization (AEO), and simplify everyday work like managing emails, brainstorming, research, and building presentations.
3:15 p.m. Questions, more headshots (sign up for a time here), work time, brainstorming, networking
4:00 p.m. Close and travel home
Special thanks to our event sponsor, K4 Marketing + Branding
Questions? Contact League Director of Communications and Marketing Matt Keyes.
