GRID Lunch & Learn: The Race to Technology is a Race to Non-Differentiation

January 11, 2024 at 11:30 am1:00 pm

The credit union industry is highly commoditized. Financial institutions typically look to technology to help them stand out. Unfortunately, technology is typically vendor-led. As a result, “vendor vanilla” becomes the only flavor available. Essentially, every competitor is given the exact same solutions by a limited number of providers. This race to technology, to fight the realities of being in the commodity business – keeps you in the commodity business. The solution is rethinking technology as one of many tools, not as a tool for differentiation.