Quarterly performance update: Stay ahead of evolving member expectations
Published by: Rich Mensah
July 9, 2025 | Data & Reports
Staying responsive to member needs starts with understanding the data. The latest Quarterly Performance Report gives you the tools to do just that, equipping credit union leaders with a clear analysis of statewide and national trends, industry performance, and peer benchmarking ratios.
Special Focus: Responding to Changing Member Behavior
While credit union membership inched upward in early 2025, growth has slowed, and nearly 2,500 institutions nationwide reported year-over-year declines. What’s driving the change? Member preferences are evolving.This quarter’s special topic examines the impact of today’s sluggish economy on both loan and deposit behavior:
- Loan Demand is concentrated on consumer lending, which continues to support sustained demand for HELOCs.
- Deposit Trends reveal a shift away from certificates and into more liquid accounts, as members prioritize flexibility.
Understanding these shifts is key to maintaining relevance and delivering value where your members need it most.
Want to dig deeper into how your credit union is stacking up against your peers? Log in to Peer Suite, another League member benefit, and explore critical ratios to compare your credit union to meaningful peer groups. Peer Suite also allows you to compare performance factors that are not usually readily available, such as productivity per employee and efficiency. Don’t just compare your current performance to your past performance, but take it to the next level. Contact League Data Analyst, Richard Mensah, with any questions or to get started today.
Contact Rich Mensah for questions or assistance.
