Shared Branching brings flexibility as new habits emerge

Published by: Kevin Mulder

June 15, 2022 | Industry Supporters

Maintaining engaged members is vital for continued growth and expansion within the credit union space. New work-from-home roles and virtual presence are rewriting the definition of convenience. Creating a personal touch will set credit unions apart from competitors.

Members who used to commute to work and subsequently had direct access to their credit union may now find themselves cut off from this access due to their new status. Students leaving home for college will find convenience in local financial institutions rather than sticking to their hometown credit union. Snowbirds put themselves at risk by carrying excessive cash due to a lack of availability to the personal touch on which they have come to rely on.

Offering direct access to personalized service has been at the forefront of the Shared Branching Network. Frontline staff assists guest members without the buy-in of individual membership. According to a Feb. 21 study from The Financial Brand, 24% of members are more comfortable handling their financial transactions in person, with 31% identifying personalized service as easier than digital alternatives.

Shared Branching extends the People Helping People aspect of credit unions by providing members access to their accounts where and when they need it. A surrogacy of credit union assistance across the nation, outlet branches continue to take pride in serving our collective movement thru daily member interactions.

As access to accounts evolves, personal connections will remain a necessary ingredient for credit unions to build into their strategy. As members solidify their new habits from the changing landscape of post-pandemic life, credit unions that are flexible in their offerings stand a better chance of attracting and retaining members. Offer more to your members and maintain the personalized touch.

For questions or additional information contact Sr. Business Solutions Manger, Kevin Mulder.

Contact Kevin Mulder for questions or assistance.

Kevin Mulder
Kevin Mulder Sr. Business Solutions Manager E: kmulder@ohiocul.org
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