Social media highlights the credit union difference
Published by: Christy Clark
August 11, 2021 | Marketing
Recently, Ohio’s credit unions rallied behind the grassroots #ILoveMyCreditUnion social media campaign created by the Illinois Credit Union System (ICUS). The online Credit Union Movement created a digital “wave” that reached more than 22 million people on social media and initiated 33,000 active interactions. In addition, thousands of credit union industry employees, volunteers, family, and friends jumped on their favorite social media platforms (Facebook, LinkedIn, Twitter, and Instagram) to post a message, picture, or video to show why they love their credit union.
Unity Catholic Federal Credit Union, L.E.O. Credit Union, Ohio University Credit Union, and Cincinnati Ohio Police Federal Credit Union, joined the League, registering as campaign ambassadors to help drive the message in the buckeye state. Collectively their efforts reached more than 15,000 people on social media and ignited a chain reaction among their peers. You can read more about the results of the #ILoveMyCreditUnion campaign in this League press release.
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